"Clean, comfortable rooms and great experiences."
Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler. The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the iconic brand is to offer clean, comfortable rooms and great experiences at any of our locations in the US and Canada. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any U.S. economy lodging brand.
The brand continues to grow and currently has approximately more than 1,400 locations across the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.
Rob Palleschi (Interim)
4001 International Parkway, Carrollton, Texas 75007
- Many free services, including free local phone calls, morning coffee, expanded cable TV
- Kids stay free (17 and under stay free when occupying the same room with an adult family member.)
- Non-smoking rooms available
- Pet friendly
- Most Motel 6 locations have a swimming pool and guest laundry facilities
- WiFi Internet (fee may apply)
The brand's advertising campaign, featuring on-air personality Tom Bodett, began in 1986 and proved an instant success for Motel 6, turning the chain into a household name and winning industry awards. The campaign has won more advertising awards than any other brand in the lodging industry, which is understandable, given that Motel 6 has the highest advertising recognition factor in the economy lodging category. Ask most people about Motel 6, and they will say, "That's the place where they leave the light on for you." In 1999, Motel 6 was acknowledged by Advertising Age magazine as having one of the top 100 advertising campaigns in the last 100 years. Motel 6 was the only lodging company to earn this distinction.